How to List Your Airbnb to Get the Most Guests
It’s unquestionably true that Kelowna is a popular tourist destination. Over 50,000 people have used Airbnb to find a place to stay in Kelowna. As of September 2021, there are 1,981 active listings. The region’s temperate climate, combined with the wealth of things to do year-round makes it a popular destination for resting and relaxation. If you have a vacation rental home, regular Airbnb listing management in Kelowna is necessary to get the most views on your listing. To be expected, there’s also a lot of competition in the vacation rental property space.
So, what can you implement to ensure your listing achieves the most views possible? Here are a few things Kelowna Airbnb managers do to help your listing achieve the top search results.
A Key Component of Airbnb Management:
Knowing Your Target Audience
One of the first things a Kelowna Airbnb manager does when setting up an Airbnb listing is to get a sense of the vacation property.
As a luxury vacation rental, it will attract a very different demographic than that of a single bedroom basement suite. People actively searching for luxury vacation rentals often search for specific features that make it a true “luxury” home. Thus, Airbnb managers make sure to use language and photos that appeal to them.
For properties that are focused more on the amenities in the area around the home and aren’t overly luxurious, that will also require a different type of language and framing to appeal to that audience.
Appeal to The Amenities of the Region
Kelowna is abundant in natural amenities and world-class activities to enjoy. Including a list of those amenities within the Airbnb listing is key. How far away is the property from a beach? A ski resort? Hiking/biking trails? What are the local shopping options nearby? And for luxury homes, offering a concierge service connecting the guest with local services providers like private chefs, premium car service or a captained boat is highly recommended.
All of these questions are ones that potential visitors will consider when reviewing your property. Therefore, it makes sense to add some of the most notable ones to your Airbnb listing.
Highlight the Special Features of The Airbnb Property
It’s often not enough to simply say your property has a bed, a bathroom, and wifi. For guests visiting a luxury property, they want to see the extraordinary details. Does your property overlook Okanagan Lake, connect to a private waterfront beach, or have ski-in ski-out access? Be sure to highlight why these amenities are a premium feature included with their stay.
Some of the more basic features can still be important to guests if your property doesn’t have any impressive features. These include aspects like a fully-equipped kitchen, a remote work space, and so on.
Keep Descriptions and Headlines Punchy and Short
Even though effective Airbnb managers will add all the aforementioned details into the listing they avoid adding massive blocks of text. People scroll through listing details and headlines—they don’t read them. Specific keywords (that local Airbnb managers have the inside scoop on) will help make your listing jump out at people and capture their attention.
Once a guest is interested, they often want to see a bullet point list of the details they’re looking for which is where writing short, engaging content comes into play.
Overall, what seems like a basic property listing has a huge amount of optimization opportunities to get it seen more often. Vacation property managers are well-versed in understanding the nuances of Airbnb’s systems and can greatly improve the number of bookings made on your location.